Responsive web design term is related to the concept of developing a website design in a manner that helps the lay out to get changed according to the user’s computer screen resolution. More precisely, the concept allows for an advanced 4 column layout 1292 pixels wide, on a 1025 pixel width screen, that auto-simplifies into 2 columns. Also, it suitably fixes on the smartphone and computer tablet screen. This particular designing technique we call “responsive design”.
Now you can test your website using the Responsive Design Tool.
Why should we care about responsive web design ?
“Day by day, the number of devices, platforms,
and browsers that need to work with your site grows.
Responsive web design represents a fundamental shift
in how we’ll build websites for the decade to come.” – Jeffrey Veen
As the web continues to evolve it’s becoming ever more clear that the main driver to a website is not fancy-pants eye candy, but solid, valuable, and shareable content. Responsive design explores the implications of limited screen real estate and ease of access not only for structure but forces us to consider our messaging and content on-site by adopting a ‘mobile first’ strategy.
“There simply isn’t room in a 320 by 480 pixel screen for extraneous, unnecessary elements. You have to prioritize.” – Luke Wroblewski
Previously we designed for desktop users first, and a mobile version was either a far too minimal functional experience or we were trying to force too much of our desktop site into it unnecessarily. Deciding what is most important to a viewer on a mobile device with limited bandwidth, processing power and screen size means we get rid of anything diluting our main purpose or message and therefore, across all sizes of the site, we are focussed and concise in offering a better experience to our customers.
“…when a team designs mobile first, the end result is an experience focused on the key tasks users want to accomplish… That’s good user experience and good for business.” – Luke Wroblewski
So now (hopefully) you understand what responsive web design is, perhaps we should have a run down of the benefits.
Future proofing. Responsive sites work well across the multitude of existing devices on the market. It’s a safe bet it will for considerable time to come.
Better, faster, smarter user experience. Optimizing your site no matter what the user chooses to view it on makes their life easier. Happier customers means a happier business.
Cost Effective. Responsive sites take a little longer to put together, but they survive longer and the unified approach means management, support and upgrades only need be applied to one place. That saves time and money.
SEO optimised. Managing SEO for separate mobile and desktop sites is hard and doesn’t produce great results. Google actually recommends a responsive approach to combat these problems and a consolidated view of your results means more focus.
Improve conversion rates. An optimised and consistent site, no matter what platform it’s viewed on, provides a better experience for the user which is more likely to lead to them engaging with you than going elsewhere.
We ♥ responsive web design.
Responsive web design isn’t a trend any more, it’s a must. Being able to offer consumers a beautiful optimized experience regardless of their choice of device means you’ll have expanded the reach of your service and the chances you have of engaging with individuals. The long lasting nature of this approach is incredibly valuable and the cost effectiveness is a clear advantage.